Chain Stores - Whats in the Name

Chain Reaction

What’s in a name? We analysed that question in a previous article where the name of a restaurant made an impression on the type of experience you could/would/should have there. Expectations though are set even further in stone when restaurants branch out & share their name, brand and identity. In Vancouver, the names Milestones, Joeys, Cactus Club and Earls have all become synonymous with good quality smart-casual dining, after work drinks, modern, trendy décor and good looking people being served by even better looking, very friendly waitresses. You’ve gotta love the hiring policy in these establishments! In essence it’s like News Café replicated in North America.

So with a tasty and extensive food menu and an even longer drinks menu, these chains have cemented themselves in the urban landscape and will always bring in a crowd. But there are two sides to the coin. On the one hand we love the grilled seafood salad at Milestones and the burgers and yam fries are really good at the Cactus Club, and you know that whichever branch you go to, the quality of the food, beverages & eye candy will be just as good and consistent.
On the other hand – it’s a chain. The unique character disappears to a large degree, individuality is out the window and personalised service seems to be dictated by a manual. That “special” dining experience seems to make way for eating out in efficient, trustworthy and satisfying surroundings, with not much room for surprises.

We feel that there’s a time and place for everything, so whereas we prefer dining in family run restaurants with character, warmth and uniqueness, the option of sharing a plate of nachos and drinking a couple of cold ones with the boys at the “brand name in dining” down the road, is always a good one.

What is your favourite chain of restaurants and what separates it from the rest? Tell us at best@yourtastebuds.com

Until we eat again.

Your Taste Buds,

DimitrION